Thumbnails that Rock! 6 Principles to Follow!

January 04, 2024 •

I make captivating thumbnails that grab viewers' attention, enticing them to click on my videos. I follow these six vital principles to elevate my thumbnails to the next level:

Principle 1: Familiarity Boosts Click-Through Rate

High-performing thumbnails use familiar faces or objects. Adding money or everyday items to the thumbnail greatly increases its clickability.

Mixing familiar and unfamiliar things creates intrigue, attracting viewers' attention. I use this tactic to create thumbnails that help my videos perform better.

Principle 2: Stretching Reality to Engage Viewers

Efficient thumbnails often bend reality to create intrigue and curiosity. For example, cutting things with tools that are not used or showing bigger than they are. This concept stretches our reality. This makes viewers wonder how it will be achieved. These thumbnail tweaks can dramatically impact your click-through rate.

Principle 3: Harness the Power of Mystery

Adding mystery to your thumbnails can be a game-changer. The more curiosity and interest you evoke, the higher the likelihood of viewers clicking through. For example, adding a blurred object or overlapping with another image. Mystery can be in the name, for example, "Look what we found in that deep hole."

Principle 4: Avoiding Thumbnail Mistakes

Thumbnails that lack clarity or fail to deliver a clear idea in seconds often struggle to attract clicks. The viewer needs to know what will be in the video and why to watch it. Don't advertise cookies and deliver sowing equipment. People have had more than enough of that.

Principle 5: Keep it Clean and Uncluttered

Cluttered thumbnails are a big no-no. When your thumbnail feels overwhelming or obscures essential elements, viewers are more likely to scroll past. It should have readable text, not be pixelated, and have 1-3 main objects. Check how your thumbnail looks on the mobile phone. Make sure colors look good on light and dark browsers.

Principle 6: Showing the result

I think it's a great thing to show what the final result of the video will be. People will want to know how you made it. I usually add this as a director's cut to give extra content.

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People say that you shouldn't judge a book by its cover. I disagree with this notion. Judging a book by its cover is what helps you choose one book over the other. This principle applies to thumbnails. Create the best, eye-catching thumbnails to help your videos get better clicks.

I believe that presentation goes a long way toward helping you achieve great things. I know these six principles will help you get your videos to the heights you desire.